Southwest Airlines Essay -- Essays Papers

southwestward AirlinesExecutive Summary sou-west Airlines is currently the fourth largest airline in the United States. It flies over 64 million passengers a year, which makes 2,700 passengers a day, traveling to 58 cities. south-west is the only major carrier to remain profitable in either quarter since 9/11, opposed to many other companies who carry decl ared bankruptcy. It is an influential company that has greatly contributed to the development of the commercial airline assiduity. This persistence has grown at an average rate of 5% over the late(prenominal) 20 years. Of course several uncontrollable economic and environmental factors, much(prenominal) as the events of September 11th and the current war on Iraq, have caused this growth to fluctuate. But, as market competition keeps increasing, airline management is trying to improve productivity, using different methods to reduce unit costs, and increase fare network revenues without raisin g fares. What helps keep Southwest so successful is its companys well-organized, efficient management and superior attitude. They do a very good job of concentrating on keeping their customers happy. They do this through and through treating their employees how they would want their customers to be treated, and committing themselves to constantly cut-down on costs.Introduction The growth of the commercial airline industry during the second half of this century was truly remarkable. It has had an innovatory strike on economic, technological, and cultural development throughout the world. This paper analyzes Southwest Airlines, and how they are using information technology to gain competitive advantage. First is the industry analysis which gives a sense of what... ...arketing. 18-22. ONLINE Available http//web2.infotrac.galegroup.com/itw/infomark/252/73/36123470w2/purl=rc1_EAIM_0_A53649655&dyn=22xrn_5_0_A53649655?sw_aep=vol_b92b (December 1998)Southwest Air lines Co. (2002). Southwest Airlines Annual Report Page of southwest airlines.com, ONLINE. Available http//southwestairlines.com/investor_relations/swaar02.pdf 2003, April 9 Southwest Airlines Co. (Feb 18, 2003). Southwest Airlines Fact Sheet Fact Sheet, Southwest Airlines, ONLINE. Available http//www.southwest.com/about_swa/press/factsheet.html 2003, April 11. Zellner, Wendy. (2003). guardianship Steady As Rivals Sputter, Can Southwest Stay on fall? Business Week. 66-68. ONLINE Available http//web2.infotrac.galegroup.com/itw/infomark/252/73/36123470w2/purl=rc1_EAIM_0_A91876745&dyn=11xrn_7_0_A91876745?sw_aep=vol_b92b (February 3, 2003)