Analysis Of Harrah Entertainment, Inc. - 1476 Words

Introduction Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. Other competitors focus on outshining and glamorizing their amenities to attract and captivate the market (Delong Vijayaraghavan, 2003). Harrah’s approach is much different; they focus on marketing-based attraction and consider their bread and butter to be in guest services and consumer satisfaction. Harrah’s model has historically relied heavily on its people to accomplish their goals of gaining market share, increase operating profits and revenue through creating memorable experiences for happy, hungry and tired guests (Delong Vijayaraghavan, 2003). The senior leadership w ithin Harrah Entertainment, Inc. feel compelled to, and recognizes the need to look inward at its staff to better equip and motivate them with a meaningful compensation strategy to support and achieve their overarching goals. The method currently in place is a customer-satisfaction driven gain sharing bonus plan (Delong Vijayaraghavan, 2003). The question at hand, are they dealing the right deck of cards to their employees to continue to meet and exceed the goals? In this paper, key players withinShow MoreRelatedAnalysis Of Harrah s Entertainment, Inc. Essay1996 Words   |  8 PagesThe company that I have conducted a research on is Harrah’s Entertainment, Inc. It is a casino gaming company in America that has been in operation since many decades. The company was founded by Bill Harrah and has an annual revenue of $8.6 billion. Harrah’s has gone on to become the world’s largest gaming company by the use of analytics that has left behind its competitors by a hu ge margin. Their primary focus is customer loyalty which provides customer satisfaction and would make the customersRead MoreMgm Case1283 Words   |  6 PagesTRM 472- BUSINESS STRATEGY | MGM MIRAGE CASE ANALYSIS | MERVE BUBLÄ °Ã…ž - 2007103241 | 22.03.2012 | I. INTRODUCTION MGM Mirage is one of the largest gaming industries in the United States and mainly located in Las Vegas, Nevada.   The first MGM Grand was established in Las Vegas, Nevada in 1973. After investing in land on the strip the company followed with Treasure Island and the Bellagio.   The MGM Mirage was created during the merger in 2000.   Since this merger, MGMRead MoreCase2253 Words   |  10 PagesManagement Information Systems [pic] Case Analysis Harrah’s high Payoff from Customer Information Date: 16th March 2006 Submitted By: ) 1. Discuss the factors that drove Harrah’s customer relationship Strategy. a) Integration of various casinos – This was the most important and effective step taken by Harrah. The integration helped them maintain commonalities in the gambling experience for customers. This in turn helped them in building a brand for the organization and subsequentlyRead MoreAnalysis Of Harrahs Entertainment Inc2235 Words   |  9 PagesThe Problem/Opportunity Definition Harrah’s Entertainment Inc. is the largest provider of casino branded entertainment with 50 properties under brands; Harrah’s, Bally’s, Planet Hollywood, Caesars, Flamingo and Showboat. As a strong competitor in the casino industry, Harrah’s has maintained a golden standard through their advanced technology leadership and their CRM approach has led them to their core competence in customer loyalty and satisfaction. CEO Gary Loveman knew that focusing on customersRead MoreHarrah’s Entertainment, Inc1216 Words   |  5 PagesExecutive Summary Harrah’s Entertainment, Inc. has been a pioneer in the casino industry by becoming the first company to become publicly trade in the stock market. Also, they have set themselves apart from competitors with their approach to customer service and building lasting relationships. These differentiations from competitors lead them to highly invest on information technology to track customer’s trends and habits. This paper analyses how the Harrah’s benefits from their unique approachRead MoreIs Harrah s Entertainment, Inc. Essay1343 Words   |  6 Pages The company that I will be discussing about is Harrah’s Entertainment, Inc. This company was founded by Bill Harrah on October 29, 1937 and has its headquarters in Nevada, USA. They own more than 50 casinos and hotels and have approximately 33,000 employees presently working. The company has an annual revenue of $8.6 billion and is currently one of the top casino gaming companies of the world. The reason for their success is good customer service and efficient usage of software development. CustomerRead MoreCase5831 Words   |  24 Pagesincluding two units in Wisconsin, and the 24-unit chain reached $200  million in sales.[10] Dayton-Hudson acquired the Team Electronics specialty chain that was headed by Stephen L. Pistner.[12] It also acquired the Chicago-based jeweler C.D. Peacock, Inc., and the San Diego-based jeweler J. Jessop and Sons.[7] Target logo used from early 1970s through 2004, but is still used sometimes as a secondary logo. Changes from the original logo are that its brandmark is a single red ring with a red dot inRead MoreMgm Mirage Case Study3781 Words   |  16 Pagesowns many of the large hotels and casinos on the Las Vegas strip, all which provide restaurants and some the largest entertainment in the world. In 2006 MGM Mirage had $7 Billion in revenues and $600 Million net profits. Mission Statement MGM Mirage’s mission statement that is posted on their website is â€Å"Our mission is to deliver our winning combination of quality entertainment, luxurious facilities and exceptional customer service to every corner of the world in order to enhance shareholder valueRead MoreImportance Of Analytics At Big And Small Companies Could Not Be Overestimated Essay1760 Words   |  8 Pagesand small companies could not be overestimated. Every organization uses big data in order to manage their processes and improve its business. The term of analytics is commonly defined as the extensive use of data, statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive predictive models (Davenport Harris, 2007). Analytics appears to be a useful tool, which helps to gain necessary information and provide extensive support to all departmentsRead MoreInustry Competitor Analysis-Casino Hotel7793 Words   |  32 PagesExecutive Summary The center of our industry and competitor analysis research is MGM Mirage, the second largest casino hotel operator in the world with $7.2 billion in revenues in 2008. The only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $10.8 billion in revenues in 2008. Other competitors that should be considered are Las Vegas Sands Corp. and Wynn Resorts Ltd with respectively $1.7 and almost $1 billion in revenues in 2008. Our